{"product_id":"moogookids-moothpaste-strawberries-cream-50g","title":"MooGooKids Moothpaste Strawberries \u0026 Cream 50g","description":"\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value std std-des\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eFluoride-free kids toothpaste\u003c\/li\u003e\n\u003cli\u003eSilica gently removes plaque without harming enamel\u003c\/li\u003e\n\u003cli\u003eXylitol prevents plaque and bacteria from sticking\u003c\/li\u003e\n\u003cli\u003eRefreshing, light and natural Strawberry flavour\u003c\/li\u003e\n\u003cli\u003eSafe if swallowed\u003c\/li\u003e\n\u003cli\u003eEnamel-friendly pH\u003c\/li\u003e\n\u003cli\u003eFree from SLS, Alcohol, Saccharin, Titanium Dioxide and other nasties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEncourage healthy brushing habits with a Fluoride-free toothpaste that actually tastes delicious!\u003c\/p\u003e\n\u003cp\u003eWe know how often kids swallow toothpaste, so instead of Fluoride, we use Silica to gently remove plaque, surface stains and anything leftover from dinner without damaging enamel, plus Xylitol to help keep plaque and bacteria at bay. The result? An edible and yummy Strawberries \u0026amp; Cream toothpaste that cleans, protects and supports little smiles with every brush.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSqueeze a pea sized amount of Moothpaste onto your little one's toothbrush. Brush gently in small circles to clean teeth and gums without scrubbing too hard. Spend about two minutes brushing and if you are able to persuade a child to do that, you receive a parent of the year award.\u003c\/p\u003e\n\u003cp\u003eAfter brushing, spit out the toothpaste but don’t rinse right away, so the minerals can keep working to strengthen and protect their teeth. Safe if swallowed when used as directed. Brush twice daily and replace your toothbrush every three months or when the bristles start to fray.\u003c\/p\u003e\n\u003cp\u003eAs with all natural products, patch test for allergies before use. Store below 30˚C.\u003c\/p\u003e\n\u003ch3\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003eSorbitol (So kids don’t say “yuck”), Glycerin \u0026amp; Aqua (To make it a gel), Silica (Removes plaque but not enamel), Xylitol (Helps reduce plaque formation), Sodium Cocoyl Methyl Taurate (Gentle and natural cleansing agent), Natural Strawberry Flavour, Xanthan Gum (So it stays on the brush).\u003c\/p\u003e\n\u003cp\u003eBecause we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.\u003c\/p\u003e\n\u003cp\u003eWe show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat ingredients do you avoid in your toothpaste?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe leave out a long list of ingredients that are commonly found in conventional toothpastes. That's because these ingredients, even in small amounts, can be irritating for most mouths - especially if you're prone to ulcers or sensitivity. So, we choose gentler alternatives instead.\u003c\/p\u003e\n\u003cp\u003eAs with all our products, we formulate with family and friends in mind. If we wouldn’t use it ourselves, we don’t use it in our toothpaste. Below is a list of ingredients that you won't find in our \u003ca href=\"https:\/\/moogoo.com.au\/collections\/toothpaste\"\u003eMoothpaste range\u003c\/a\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSLS \u0026amp; SLES\u003c\/li\u003e\n\u003cli\u003eTriclosan\u003c\/li\u003e\n\u003cli\u003eFluoride\u003c\/li\u003e\n\u003cli\u003eParabens\u003c\/li\u003e\n\u003cli\u003eAlcohol\u003c\/li\u003e\n\u003cli\u003eCPC\u003c\/li\u003e\n\u003cli\u003eMIT\u003c\/li\u003e\n\u003cli\u003eMCI\u003c\/li\u003e\n\u003cli\u003eChlorhexidine\u003c\/li\u003e\n\u003cli\u003eHydrogen Peroxide\u003c\/li\u003e\n\u003cli\u003eArtificial colours\u003c\/li\u003e\n\u003cli\u003eArtificial sweeteners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy doesn’t your toothpaste foam as much as others?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFoam usually comes from SLS. Since we don’t use it, you’ll notice less lather.\u003c\/p\u003e\n\u003cp\u003eNatural cleansers don’t create big, long lasting foam the way synthetic detergents do. But foam does not equal clean. It’s your brushing technique and the ingredients doing the hard work.\u003c\/p\u003e\n\u003cp\u003eMost customers adjust quickly and find their mouth still feels fresh and clean, just without the bubble bath effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe if swallowed?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhile toothpaste isn’t meant to be eaten, our formula is made with gentle, edible ingredients. Accidental small amounts during brushing are not a concern. That said, we still recommend encouraging children to spit where possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy have we decided not to add Hydroxyapatite?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe kids' toothpaste is best suited for babies and toddlers. It's all about oral microbiome support, building happy and healthy habits. Once your child starts losing baby teeth and growing their adult teeth, we recommend moving to the regular \u003ca href=\"https:\/\/moogoo.com.au\/collections\/dental\"\u003eMoothpaste range\u003c\/a\u003e (which is also safe for all ages!).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the natural flavours used in this?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe use natural flavours sourced from specialist flavour experts after testing lots of options to find ones kids genuinely enjoy. Unlike artificial flavours, natural flavours are derived from real food sources such as fruits, herbs and spices, rather than being created synthetically in a lab.\u003c\/p\u003e\n\u003cp\u003eThe exact blend used to create flavours like Watermelon Sherbert is proprietary to our supplier, but we can tell you that they're made by combining naturally derived flavour compounds to achieve a familiar taste that makes brushing a little more fun. For example, the familiar taste of banana comes largely from a naturally occurring compound called Isoamyl Acetate. When combined with other natural flavour extracts, such as vanilla, it can create a banana smoothie flavour profile.\u003c\/p\u003e\n\u003cp\u003eWe have considered making an unflavoured version, however the cleansing ingredients used in natural toothpastes have a stronger taste than conventional alternatives, so an unflavoured toothpaste may not be very appealing for little taste buds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy do you use Sorbitol in your Moothpaste?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSorbitol is a naturally occurring sugar alcohol found in many fruits and vegetables. Some people associate it with digestive discomfort when consumed in large amounts as a food additive because it isn't fully absorbed during digestion. However, the amount used in toothpaste is very small.\u003c\/p\u003e\n\u003cp\u003eFor perspective, a pear or plum naturally contains around 4 grams of Sorbitol, while an apple contains about 2.5 grams. A standard serving of our Moothpaste (approximately 0.25 g) contains only around 1\/25th of the Sorbitol found in a single apple, and that's only if the entire amount is swallowed.\u003c\/p\u003e\n\u003cp\u003eWe use Sorbitol because it plays several important roles in the formula:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt helps prevent tooth decay because cavity-causing bacteria cannot use it as a food source.\u003c\/li\u003e\n\u003cli\u003eIt supports a neutral pH in the mouth, which helps protect enamel.\u003c\/li\u003e\n\u003cli\u003eIts mild sweetness encourages saliva production, which is beneficial for oral health.\u003c\/li\u003e\n\u003cli\u003eIt acts as a humectant, helping keep the toothpaste smooth and preventing it from drying out or becoming gritty.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn short, Sorbitol isn't just there for sweetness. It helps make the toothpaste effective, pleasant to use and stable over time.\u003c\/p\u003e\n\u003cp\u003eWe're always open to feedback and exploring suitable alternatives where possible. However, any replacement ingredient needs to perform the same important functions. After all, toothpaste needs to stay a toothpaste and not turn into a rock! Everyone has different ingredient preferences and we do our best to balance those with safety, functionality and effectiveness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does the tube of Moothpaste look like it’s not full?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Moothpaste formulas naturally thicken over time due to its formula, which means it can take up less space in the tube after filling and opening for the first time. This can sometimes make it look like there is “air” in the tube, even though each one is filled individually and accurately by weight.\u003c\/p\u003e\n\u003cp\u003eIf we filled the tubes completely to the top, the natural thickening of the formula would cause pressure build-up and potentially make the tubes burst. For that reason, there needs to be a bit of extra space as we would hate for our customers to experience Moothpaste all over their bathroom ceiling!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"MooGoo","offers":[{"title":"Default Title","offer_id":47493729681492,"sku":"9335955008148","price":7.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/9597\/3716\/files\/MG-Dental26-KIDS-Strawberry-1b_3840x_f98af68e-5487-48e2-a3d9-8d7901afb9e9.webp?v=1786755981","url":"https:\/\/www.wholebubs.com.au\/products\/moogookids-moothpaste-strawberries-cream-50g","provider":"Whole Bubs","version":"1.0","type":"link"}